Auto Insurance Diary

Income protection insurance providers are increasingly offering promotions to encourage policyholders to adopt a healthier lifestyle, a research company has found. Independent financial services researchers Defaqto said companies were running initiatives to encourage healthier living, including discounted health club membership and free assessments. Protection analyst at Defaqto, Ben Heffer, said: “The provision of health and wellbeing services for policyholders is a welcome move to engage with the customer and encourage them to lead a healthier lifestyle. “This has clear benefits for the policyholder: not only in terms of the peace of mind provided by the protection policy but also, as a result of adopting a healthier lifestyle, less likelihood of actually suffering an illness or incapacity.” Heffer said this was also a ‘win-win’ scenario for income protection insurers as a healthier client base should reduce incidence claims. Deafqto’ Read full post…